In today’s day and age, it’s imperative for every member of the household to own equal responsibility of household chores. Ariel aims to echo this message with its #ShareTheLoad campaign – it wants every member of a household to own a fair share of tasks and break away from stereotyping the tasks to women alone.
WHY HELLO ENGLISH?
Hello English’s massive reach of over 50 Million users across 23 vernacular languages touching all tiers, geographies and demographics provided Ariel with a unique opportunity to take the powerful message of #ShareTheLoad to touch millions across India.
THE SOLUTION: IMMERSIVE, LIFE-LIKE, VOICE INNOVATION LED EXPERIENCE
To truly ingrain the message among millions, Hello English created a fully voice led immersive experience where users held real conversations with Hello English’s voice BOT.
Since seeing is believing, Hello English integrated the message of household equality in the learning process to stimulate change and promote better reciprocation and recall towards the initiative.
Hello English developed a friendly live voice bot, representing a modern Indian male who believes in proactively owning the responsibility of daily chores.
Users engaged with this bot and spoke about bringing about change in mindset and sharing the load. They combated their language fear and simultaneously embraced the values of #ShareTheLoad.
This simplified and effective voice interaction with the bot, assisted in replicating behavioural change amongst users.
ACCOLADES FROM THE PRESS